How Can You Use Facebook Graph Search in Your Business?

May 27th, 2014

How To Leverage Facebook Graph Search at Your Business

Facebook is at it again, and this time it’s called Facebook Graph Search. This is their attempt to sway their search results from a keyword-based model like Google’s, to one where Facebook can make use of its greatest asset, the social interplay between all of its users. Still rolling out, Graph Search might not be open to you yet, (still only available in the US, and there’s a waiting list) but it’s coming sooner than you think. And if you have a business that utilizes Facebook at all, you must know how this will benefit you.

So what exactly is Facebook Graph search?

Facebook Graph Search is a search model where you are served up results based not on any keyword you typed in, but instead results determined by your social spheres. For example, your search will highlight people who share your interests, photos and videos they’ve liked, and connections you share. These outcomes are unique to you as they’re based on you and your friend’s interests.

How can you use Facebook Graph search in your marketing?

One of the key takeaways people seem to be gleaning from the release of Graph Search is that it goes a long way towards removing pages which are trying to game the system. Fake Likes and fans received from strange locations outside of your common spheres, will likely be viewed with some skepticism. So bid farewell to the “I will get you 30,000 Facebook Likes” industry, where often people found all kinds of new friends and fans from Bangladesh!

Rather, this appears as if it will significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Be sure your business page profile is completely filled out, so that users can locate you.
  • Make sure to engage, not sell your visitors.
  • Be mindful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business greatly!