Are you part of the cult of Evernote? Do you use the popular organizing app to schedule meetings, save your favorite Web pages and keep track of your wedding anniversary date? Do you use the program to store images and videos for work or play? If so, you’re far from alone. As a recent story by BloombergBusinessweek shows, an increasing number of tablet and computer users are finding to Evernote. And the fans of the software are far from shy about their love for it.
The BloombergBusinessweek story makes a convincing case that a real cult has grown up around Evernote. This may seem odd; considering that, Evernote is just an organizing app. It’s a highly effective and productive organizing app. But apps that don’t involve angry birds or farms don’t usually attract such dedicated and vocal followers. But Evernote has, with its fans voluntarily promoting the program and recommending it to others. Check out tech forums, and you’ll inevitably find messages from users praising this app.
According to the BloombergBusinessweek story, Evernote presently has more than 50 million users around the world. Plus the number of users remains on the rise. The story states that more than 100,000 new users sign up for Evernote daily. That’s amazing. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to reach 1 billion users.
In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one shared by not just Libin. A growing number of people work on the fly, scheduling meetings and interviews around the clock. An organizing tool like Evernote is the perfect fit for this lifestyle. Which just might explain why the app has become so popular so quickly.