The Fulcrum Group Inc. Website Privacy Policy

This privacy policy discloses the privacy practices for www.fulcrum.pro, www.fulcrumgroup.net and www.spotdfw.com. Each site listed above is owned by The Fulcrum Group, Inc.

This privacy policy includes Fulcrum Group disclosure practices such as:

  • Information Collection and Use, Cookies & Tracking and Remarketing Activity – how personally identifiable information is collected via Fulcrum Group websites and how that information is used
  • External Links – information regarding links from Fulcrum Group websites to third parties
  • Security and Compromise of Information – how your information is kept secure and the security procedures in place to protect against the misuse of your information
  • Ownership and Sharing of Information – who owns the information we collect and with whom it may be shared.
  • Your Information Options – options available to you regarding your information.
  • Change of Control statement – what happens to your information when there’s a change of control of the company
  • Required Sharing of Your Information – when are we required to share your information

Information Collection and Use

www.fulcrum.pro, www.fulcrumgroup.net and www.spotdfw.com use cookies to track information regarding a person’s IP address and the place of business associated with each IP address. No other information is collected unless voluntarily submitted by the individual accessing this site via a request for contact form, survey, or other submittable form.
The information gathered is used to respond to you regarding the reason you contacted us and to better tailor our services to meet your needs, for example educational information provided in our monthly e-newsletter and white papers. We may also contact you in the future to inform you of special promotions, new products or services, or changes to this privacy policy.
We use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions, and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you Fulcrum Group-related services and solutions emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of Fulcrum Group services, technical and security notices, service outages and notifications, etc).

Cookies & Tracking

We use “cookies” on these sites. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
When you access our sites from a computer or a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your computer or mobile device, which uniquely identify your computer or mobile device, including but not limited to device type, operating system type, version number and application/version. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device. A device identifier may convey information to us about how you browse and use Fulcrum Group websites. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through Fulcrum Group websites. Some features of Fulcrum Group websites may not function properly if use or availability of device identifiers is impaired or disabled.
We have third party vendors who provide dynamic website content and through the use of certain forms may utilize cookies or other devices that may track site visitors. We have no access to or control over these cookies or tracking devices.
The Fulcrum Group Inc. utilizes Leadfeeder, an online service and reporting tool for our sites which allows us to track and identify website visitors. Leadfeeder privacy policy can be found here: https://www.leadfeeder.com/privacy/
The Fulcrum Group Inc. utilizes Vertical Response, an email marketing that includes reporting tools for our sites which allows us to track and identify website visitors and email click-throughs. Vertical Response’s privacy policy can be found here: http://www.verticalresponse.com/about/privacy_tos.html
The Fulcrum Group Inc. utilizes Smartsheet, an online forms tool for our sites which allows us to capture event registration information for event attendees. Smartsheet’s privacy policy can be found here: https://www.smartsheet.com/privacy

The Fulcrum Group Inc. utilizes Google Analytics, an online web site traffic analytics tool for our sites which allows us to track and identify website visitors. Google Analytics’ privacy policy can be found here: https://marketingplatform.google.com/about/analytics/terms/us/

The Fulcrum Group Inc. utilizes Zift Solutions, an online web site traffic analytics tool for our sites which allows us to track and identify website visitors. Zift Solutions’ privacy policy can be found here: https://ziftsolutions.com/legal/privacy-policy/

The Fulcrum Group Inc. utilizes Live Supporti, an online chat tool for our sites which allows us to communicate with website visitors. Live Supporti’s privacy policy can be found here: https://www.livechatinc.com/legal/privacy-policy/

Remarketing

The Fulcrum Group, Inc. uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.
You may opt out of Google’s use of cookies for display of remarketing ads by visiting Google’s Ads Settings.

External Links

Fulcrum Group web sites contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of any other site that collects personally identifiable information.

Security

The Fulcrum Group cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through Fulcrum Group websites. However, The Fulcrum Group cannot ensure or warrant the security of any information visitors transmit to us or guarantee that information on our websites may not be accessed, disclosed, altered, or destroyed. The Fulcrum Group, Inc. is not responsible for the functionality or security measures of any third party.

Compromise of information

In the event that any information under our control is compromised as a result of a breach of security, The Fulcrum Group, Inc. will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Ownership and Sharing

The Fulcrum Group, Inc. is the sole owner of information collected on this site. We may share your information with third party business partners for the purpose of providing services or marketing information. Third party business partners will be given limited access to your information as is reasonably necessary to deliver the service or marketing information, and we will require that such third parties comply with this privacy policy, or operate under a similar privacy policy.
Your Access to and Control Over Information
To contact The Fulcrum Group regarding any of the following, please send an email to info@fulcrumgroup.net:

  • Opt out of future contact
  • See what data we have about you, if any
  • Change/correct any data we have about you
  • Request your information be deleted
  • Express any concern you have about our use of your data

In the event of a change of control

We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as names and email addresses, user content and other user information related to Fulcrum Group websites may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.

Instances where we are required to share your information

The Fulcrum Group, Inc. will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of The Fulcrum Group, Inc., our users or others.

Updates

The Fulcrum Group reserves the right to make changes to this policy at any time. Any updates will be posted on this page and may or may not be emailed to individuals who have accessed this site.