Can Samsung’s phones become the choice of business execs?

January 16th, 2014

No one could argue that Samsung isn't a leading force in the smartphone and tablet industry. Consumers are flocking to these devices. But the word "consumers" is the key one in that last sentence. Despite Samsung's successfulness in selling tablets and smartphones to consumers, it still has a lot of work to do to entice business leaders to consider its phones.

A new goal

A recent story in the Wall Street Journal says that Samsung is already the globe's top seller of smartphones for consumers. The story, though, also says that if Samsung is to keep growing it must master a new expertise: Selling its smartphones to businesses, also. That is an area in which the smartphone giant is not yet dominating.

Boosting security

Part of the reason for Samsung's struggles to break into the business world is in its security system for mobile devices, a system known as Knox. As the Wall Street Journal reports, the system has been challenged with delays and programming bugs. This has frustrated clients, including a big one, the U.S. Defense Department.

Beating BlackBerry

Samsung has the ability to reach BlackBerry-level heights in the business world, the Journal story says. BlackBerry, of course, had long dominated the business market thanks partially to its superior mobile security systems. BlackBerry today, though, has fallen on hard times. This leaves a big opening for Samsung, if the company can improve its mobile security.