Is your business’ website turning away customers? Are customers logging on to your site simply to abandon your online home because they can’t find what they want? If so, you might need a website upgrade. Remember, the one thing worse than not having a website for your small business is operating a website that is actually turning off your visitors.
Essential ingredients
Fortunately, Entrepreneur Magazine recently provided tips to business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and straightforward to navigate. If you do this, your website will become a tool for building business, not driving it away. The magazine’s first suggestion? Make sure your website immediately tells visitors what your business is and just what it does. You don’t want customers to have to research your site to determine what services you provide.
Easy to find
A good business website needs to be easy to find, too. This simply means selecting a domain name that’s memorable and intuitive. For example, if your company name is Steve’s Landscaping, your website address should be something such as steveslandscaping.com. You may like the domain name GreenerGrass.com. But the odds are that customers won’t be able to find your company website if they don’t already know your online address. The magazine also suggests utilizing the .com extension – which is the one that most people are familiar with – and to avoid including dashes or numbers in your Web address.
Easy to navigate
You should also make sure that your site is easy to navigate. Entrepreneur says that your site should include easy to find links and a site map. The site map ought to provide a fast path to your site’s most significant pages.