Windows Phone – Transforming Microsoft

March 2nd, 2012

Microsoft is among the most powerful companies in the world. Its Windows and Office products power computers throughout the world. Microsoft’s chief, Bill Gates, continues to be one of the most important names in the technology field. But one thing…Microsoft is not cool—at least not yet. However, there’s some signs that Microsoft’s new smartphone software, Windows Phone, may change this.

Microsoft has long fought an industry reputation as a sort of stodgy dullard. There is a decent list of failed Microsoft products. Remember the Zune music player? Perhaps not. How about the Kin phone? That flop has long faded from the minds of most consumers.

That being said, Microsoft’s Windows Phone software has captured some attention. The Windows Phone has been received well by both critics and consumers.

Windows Phone draws praise for its simple to use interface, and its clean look. Users have easier access to social networks the ever before, the tiles on the home screen come to life when friends update their Twitter of Facebook keeping users up-to-date.

Even with all of these features and praise Windows Phone has not been the biggest seller. This is perhaps because of the phones that come equipped with the OS. Many people believe these phones are dull and wireless services providers are still pushing the iPhone and Android in a big way.

While sales may be lower then desired for Windows Phone the change it is making to Microsoft’s reputation could have a very positive impact. Where the consumer is concerned, a little cool never hurt a business.


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